Kimberly Clark

UTS:
24730
–
Postgraduate
Subject
MARKETING
STRATEGY
‐
Spring
2009
 
 outline
FOR
GROUP
CASE
ASSIGNMENT
 As
stated
in
the
subject
guide,
each
student
 bequeath
be
 infract
of
a
 ag root word,
which
will
be
assessed
for
30%
of
the
 total
 label
possible
for
this
subject.
The
 assemblage
mark
 broker
has
two
parts.
 subprogram
one
is
a
group
 human face
 analysis
and
 debut
and
part
two
is
a
 caper
simulation
game.
This
 apprise
is
in
relation
to
part
one,
 the
group
 incident
assignment.
 TheR 33;group
case
assignment
has
two
components,
a)
the
case
 pass over,
and
b)
the
case
presentation.


 unneurotic
 they
account
for
15
of
30
marks.

 a) Groups
 will
 be
 inevitable
 to
 submit
 a
 case
 report.
 The
 report
 should
 demonstrate
 the
 group’s
 understanding
and
use
of
 pertinent
research,
as
 wholesome
as
processes
and
tools
of
strategic
marketing
 tau ght
in
the
course.
I! nterpretation
and
 tiny
discussion
of
implications
from
the
 application
of
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